THE BAXTER & DUKE’S HIDEAWAY
OUR ROLE
PHOTOGRAPHY
VIDEO
DESIGN
MOTION GRAPHICS
The Challenge
Baxter & Duke’s Hideaway, a cozy and eclectic restaurant and bar, wanted to enhance their online presence with high-quality, on-brand visuals. They needed professional photos, video reels, and custom social graphics to spotlight their menu and highlight their vibrant ambiance. Their goal was to drive engagement, attract new guests, and create a cohesive visual identity that reflected the unique character of their space.
Our Approach
As a creative partner, Chil & Co. developed a comprehensive visual strategy tailored to Baxter & Duke’s Hideaway’s needs:
Food & Beverage Photography: We styled and captured their most iconic dishes and signature cocktails, emphasizing their rich flavors and artful presentation.
Video Reel Content: We created engaging video reels showcasing moments like the sizzle of fresh ingredients, cocktails being crafted, and guests enjoying the lively atmosphere. These reels were optimized for social platforms, aligning with trends to maximize reach.
Custom Social Graphics: Our design team produced tailored graphics for promotions, events, and menu updates, ensuring a consistent and eye-catching aesthetic across their digital channels
Animated Beltline Map: To help new customers easily locate Baxter & Duke’s Hideaway, we designed an animated map highlighting their location on the Atlanta Beltline. This engaging and visually appealing map was optimized for social media and the website, making it easier for patrons to find and visit the restaurant.
FOOD & BEVERAGE PHOTOGRAPHY
SOCIAL DESIGN FLYERS
LIFESTYLE PHOTOGRAPHY
ANIMATED MAP
SOCIAL VIDEOS
The Results
Our creative work provided Baxter & Duke’s Hideaway with a suite of high-quality assets that enhanced their marketing efforts:
Boosted Social Engagement: The new photo and video content led to an increase in social media interactions, with posts gaining higher likes, shares, and comments.
Strengthened Brand Identity: Custom graphics and professional visuals created a cohesive look across all platforms, reinforcing their unique vibe and upscale yet approachable menu.
Increased Foot Traffic: The compelling imagery, video reels, and animated map generated excitement about their offerings, driving more customers to visit.
Versatile Marketing Assets: The content was used across social media, website updates, in-venue displays, and print materials, providing a consistent, high-quality brand presence.
CLIENT
LEAD HG
SECTOR
HOSPITALITY (RESTAURANT & BAR)
DISCIPLINE
PHOTOGRAPHY
VIDEO
DESIGN
MOTION GRAPHICS