FLORAMATIC

OUR ROLE
BRANDING
CONTENT
DESIGN
E-COMMERCE
PHOTOGRAPHY
VIDEO

Our passion for art and Atlanta is ingrained in the heart of our company, and we strive to highlight amazing, new artists through various channels. Due to Covid-19, many event-based businesses have had to rethink the way they bring community experiences to their customers while maintaining a sense of safety. When FreeMarket Gallery approached us with the opportunity to help them create a new virtual and interactive experience for their summer exhibit -- we couldn’t have been more excited! 

FreeMarket Art is a local Atlanta art gallery that supports artists and creates appreciative artful environments. Located in the heart of historic Underground Atlanta, FreeMarket aims to make Art more approachable to the general public. With FreeMarket on our side, we set out to develop a unique, online art-exhibition paired with a virtual event live-stream that connected art-makers with art-enthusiasts.

 
 

We designed templates for schedules, artist names, and various other titles and intros. Each template design featured summer themes that also complimented the floral aesthetic of the event. This design allowed us to provide a sense of normalcy during the event by staying true to the positive aspects of current times. We also created gifs and graphics with the photos and videos we gathered while setting up the installation. We understand how lively and exciting setting up an event like this would be in person, so we wanted to be empathetic to the audience that long for that experience. These marketing materials captured the energy and physical effort that went into this event, making it attractive to anyone missing the closeness of such an experience

 
 
 
 

Due to Covid-19, we knew the new normal would be met with skepticism by seasoned art gallery-goers. However, by meticulously advertising the event with a number of detailed video and promotional designs, we were able to make the idea attractive to our target audience and put on a successful virtual event.

 
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Our team worked hand in hand with the FreeMarket team to create an authentic live event that an audience could enjoy from the safety of their homes. We decided to set up a virtual art gallery where any art lover could turn on their TV, open up their laptop, phone, or tablet, and be in attendance. We were able to keep our crowd engaged in this multi-hour event, by virtually incorporating the same substance anyone could get from an in-person art gallery by enjoying live music, art activities, and Q&A panels at their own pace. If anyone saw an art piece that they were interested in, they would be able to connect directly to the point of sale.

 
 
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CLIENT
FreeMarket Gallery

SECTOR
Art and Retail

DISCIPLINE
Photo and Video Production
Campaign Design
Content Creation
E-Commerce
Social Media Strategy and Consulting
Matterport

ABOUT FREEMARKET GALLERY
FreeMarket Gallery is located in the heart of Downtown Atlanta in historic Five Points. The brick and mortar gallery is home to Atlanta-based artists across multiple disciplines. It serves as a free market for art enthusiasts from all walks of life to become immersed in the work of approachable fine art. Additionally, FreeMarket provides accessibility to artwork online through its e-commerce platform and virtual art experiences.