The Challenge

Foxtrot, a refined yet approachable dining destination, sought to elevate its visual identity to match its culinary excellence and expand its audience reach. The restaurant needed high-quality food and beverage photos, engaging video reels, and influencer activations to showcase the artistry of its dishes, the craftsmanship behind its beverages, and the inviting atmosphere. The goal was to entice both new and returning customers while reinforcing their reputation for quality, innovation, and community connection.

Our Approach

Chil & Co. partnered with Foxtrot to create a multi-faceted content and engagement strategy:

• Food & Beverage Photography: We styled and photographed Foxtrot’s standout menu items, focusing on their vibrant colors, textures, and meticulous plating to convey their culinary expertise.

• Cinematic Video Reels: We produced short, captivating reels that highlighted behind-the-scenes moments, such as chefs in action, bartenders crafting signature cocktails, and the lively energy of the dining experience. These videos were optimized for social media platforms to maximize engagement.

• Influencer Activations: To amplify Foxtrot’s reach, we coordinated exclusive influencer events, inviting food and lifestyle influencers to experience the menu firsthand. We provided them with branded content kits, curated dining experiences, and opportunities to share their authentic Foxtrot stories on their platforms.

• On-Brand Aesthetic: All visuals and campaigns reflected Foxtrot’s modern yet warm vibe, balancing sophistication with approachability.

• Content Versatility: The photos, videos, and influencer-generated content were designed for use across multiple channels, including social media, digital ads, and in-venue displays, ensuring consistency and maximum impact.