OUR ROLE
PHOTOGRAPHY
VIDEO
DESIGN
SOCIAL MEDIA
The Challenge
McCray’s Tavern, a beloved neighborhood gathering spot with multiple locations, needed a cohesive and engaging social media presence to reflect their brand identity and drive foot traffic. They sought a creative partner to manage their social media across multiple platforms, run targeted campaigns, and consistently produce high-quality visual content. With multiple locations and diverse audiences, the challenge was to maintain a unified voice while celebrating the uniqueness of each site.
Our Approach
As McCray’s Tavern’s creative partner, Chil & Co. delivered a robust social media strategy designed to captivate audiences and drive results. Our services included:
Strategic Social Media Management: We took charge of day-to-day social media operations, crafting engaging posts and responding to customer inquiries to build stronger connections.
Monthly Content Creation: Through professional photo and video shoots, we captured McCray’s signature dishes, craft cocktails, and vibrant atmosphere, showcasing the experience each location offers.
Campaign Development: We launched creative campaigns to spotlight special events, promotions, and seasonal offerings, leveraging strategic ad placements to reach target demographics.
Custom Social Flyers and Designs: We designed on-brand graphics and promotional materials to support in-house events, menu updates, and holiday specials, ensuring consistent branding across all touchpoints.
SOCIAL MEDIA REELS
DESIGNS
CLIENT FEEDBACK
Mary Lay - LEAD Hospitality Group
“LEAD HG has enjoyed our partnership with Chil & Co. because it is exactly that - a partnership. Our meetings with the Chil & Co team are productive and the team contributes to ideas, helps us form turn ideas into solid social media marketing campaigns and finds a way to make it work within the project budget. Chil & Co has been instrumental in helping us, as a multi-store operation, create a marketing brand with consistent identity.
They are much more than a social media posting company - working with them means having a photography, videography, graphic design and marketing team rolled into one creative team that knows YOUR brand. We appreciate the whole team and Sabrina has been an amazing, kind and incredibly organized go-to.”
Key Results
Our partnership with McCray’s Tavern produced measurable results and strengthened their digital presence:
Increased Engagement: Consistent, high-quality content led to an increase in follower engagement across platforms.
Boosted Foot Traffic: Targeted campaigns successfully promoted events and specials, driving more patrons to their locations.
Unified Brand Identity: Despite the diversity of McCray’s locations, our strategy created a cohesive brand voice that resonated with their community.
Efficient Operations: Our monthly content calendar and streamlined design process saved McCray’s team valuable time while ensuring their marketing efforts remained dynamic and on schedule.
CLIENT
LEAD HG
SECTOR
HOSPITALITY (RESTAURANT & BAR)
OUR ROLE
PHOTOGRAPHY
VIDEO
DESIGN
SOCIAL MEDIA