PATA NEGRA MEZCALERIA
OUR ROLE
PHOTOGRAPHY
VIDEO
WEBSITE
Pata Negra, founded by Octavio Aguirre, is an upscale restaurant inspired by the rich culinary history of Mexico, located in Midtown, Atlanta. With a successful history in Grant Park's food and beverage scene, Octavio set out to establish Pata Negra with a vision of blending authentic flavors with an immersive ambiance. While they had a logo in place, Pata Negra needed support with content creation and a website launch that would capture its sleek, black-centric aesthetic and appeal to a modern Midtown clientele.
SOCIAL MEDIA REELS
Chil & Co. worked closely with Pata Negra to align the brand’s online presence with the unique interior and visual appeal of the restaurant. This involved:
Photography and Videography: We created a suite of imagery and videos that emphasized Pata Negra's striking black interior and upscale ambiance, setting a tone consistent with the “Pata Negra” (Blackfoot) namesake.
EVENT COVERAGE
WEBSITE
Website Development: Chil & Co. developed a polished website that showcased the restaurant’s bold visuals and distinct brand voice, making it easy for customers to explore the menu, learn about the ambiance, and make reservations.
Through this collaboration, Pata Negra launched with an aligned digital presence and branding, successfully attracting a new audience in Midtown while maintaining the authenticity and quality that made it a Grant Park favorite.
CLIENT
Pata Negra
SECTOR
Food and Hospitality
DISCIPLINE
Photography
Video
Website