OUR ROLE
PHOTOGRAPHY
VIDEO
MOTION DESIGN
The Challenge
Windsor Communities, a leader in upscale residential living, sought to elevate its marketing materials by capturing high-quality photos of its properties and creating an engaging instructional video for the Tour24 app. The photos needed to showcase both the interiors and exteriors of their communities, emphasizing the lifestyle and luxury offered at each location. Additionally, the video aimed to provide potential residents with a clear and seamless guide to using the Tour24 app for self-guided property tours.
Our Approach
Chil & Co. collaborated with Windsor Communities to deliver a comprehensive visual and digital strategy:
High-Quality Photography: We captured professional-grade images of their buildings, highlighting the architectural design, landscaping, and inviting interiors. The goal was to convey a sense of sophistication and comfort while aligning with Windsor’s brand aesthetics.
Video Production for Tour24: To simplify the self-guided tour process, we produced an instructional video demonstrating how to use the Tour24 app. The video walked potential residents through the app’s key features, from signing up to accessing and exploring the property independently.
On-Brand Visuals: All photos and videos adhered to Windsor Communities’ branding guidelines, ensuring consistency and reinforcing their premium positioning.
Collaborative Workflow: We worked closely with Windsor’s marketing team to identify key elements to highlight in the photos and structure the video to address common questions and provide a smooth user experience.
Self Guided Tour Video
PHOTOGRAPHY
The Results
Our collaboration delivered impactful visual assets and an instructional tool that enhanced Windsor Communities’ marketing and customer experience:
Elevated Property Listings: The high-quality photos significantly improved the visual appeal of Windsor’s marketing materials, including their website, social media platforms, and print collateral.
Seamless Digital Experience: The Tour24 video provided potential residents with a user-friendly guide, reducing friction in the self-tour process and increasing engagement with the app.
Increased Lead Generation: The visually appealing content helped attract more inquiries and property visits, boosting interest in Windsor Communities.
Versatile Assets: Both the photos and the video became valuable resources for ongoing marketing campaigns, providing flexibility for future promotions.
CLIENT
WINDSOR COMMUNITIES
SECTOR
REAL ESTATE
DISCIPLINE
PHOTOGRAPHY
VIDEO
MOTION DESIGN